# Prime Rush

*Worlds · Shooters · 2026*

- **LatAm:** Live in Brazil with LOUD · 1M+ installs
- **MENA:** Saudi Arabia & Egypt, with PlayHera
- **Role:** Co-founder & CEO
- **Engine:** IndusEngine

## One world, three futurisms

Indus was Indo-futurism. Prime Rush rebuilt the same world as Latino-futurism for Brazil with LOUD, and Arabic-futurism for Saudi Arabia and Egypt with PlayHera.

## Pick the market with the culture

LOUD is Brazil's biggest esports house; PlayHera is the Middle East's. Brazilian heroes and voice actors, a favela map validated by the community it depicts, Ramadan and football seasons for the Middle East.

## What I learned

Brazil didn't work because we marketed harder. Brazil worked because we listened deeper and shipped faster.

- [Android](https://play.google.com/store/apps/details?id=com.indusgame.play)
- [Prime Rush MENA](https://www.primerushmena.com/)