Indus was Indo-futurism. Prime Rush rebuilt the same world as Latino-futurism for Brazil with LOUD, and Arabic-futurism for Saudi Arabia and Egypt with PlayHera.
Pick the market with the culture
LOUD is Brazil's biggest esports house; PlayHera is the Middle East's. Brazilian heroes and voice actors, a favela map validated by the community it depicts, Ramadan and football seasons for the Middle East.
What I learned
Brazil didn't work because we marketed harder. Brazil worked because we listened deeper and shipped faster.
